Friday, June 4, 2010

A day in the life of small business...

As business picks up, things tend to get crazier. This is a good thing......this is a good thing. I have to keep reminding myself.

I'm exhausted. But, it's the good kind of tired that puts me in a good mood and makes me smile when I think of all I've accomplished through out the day.

My day usually begins with a messenger bag full of cookie jars on my back and a cases of mason jars dangling from each of the handle bars of my bike as I make cookie deliveries around the neighborhood. From there, I'll head straight to the baking supply shop (luckily there's one right in my neck of the woods!) or, I'll hit the grocery store for some last minute odds and ends.

My favorite days are when I get to head to the local farmer's markets.
Since I was a kid, I've always loved the amazing colors and smells of the farmer's market. Picking out fruits and veggies for the week's confections is more like a vacation for me.

Next, I'm off to bake - which has actually become the easier part of my days. My youngest brother, Chris, has been in town so, it's nice to have him and Michael in the kitchen together - cracking jokes and being jerks. Not only do they make super stressfull days more fun to deal with, they work really hard to get cookies packaged, dishes washed and cheesecakes cut. (Thanks again guys!)

That's it, right?? The day's over. Uh, no silly, guess again.

This is when it feels like the day has only just begun. I suit up in my BTS t-shirt to events.
Sometimes we make the delivery and that's it but, usually, there is more to it than that. We love our customers and many have become friends. Lots of times, we are invited to stay for the festivities or, we're asked to "work the table". Lately, we've been doing lots of concession work and local markets so, that means, me, mom or someone else has to "man (or woman) the table" for sales, questions and conversations.

This is really my favorite part of the day. When I see someone smile - or giggle - because of something I created, it makes me smile and, smiling is seriously contagious. That is the biggest reward anyone can get from a day's work.

I've learned the hard way that this is kind of how it works when your business is starting from the ground up - You have to find a way to be everywhere at one time. I tend to feel like a one woman show that has a run time of 24 hours but, the helping hands and hearts of friends and family is a very welcomed reminder that I'm not in this alone.

Rarely do I sleep. So, the state of delirium has become a natural one for me. However, I often think of where Brooklyn Treat Shoppe was a year ago.
I was working out of the tiny kitchen in my shoebox apartment making sculpted cakes - now we call it CakeArt. Never did I imagine just of how different things would be only a year later.

I look forward to the day when I can tell someone who is willing to listen about how "I walked through snow and ice with two cases of mason jars on each arm just to make a dollar"....Betcha they won't believe me anyway.

Ahhhh - one day....

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